By Brian Bauman – Strategic Marketing Leader

Across my career, I’ve helped brands move from napkin sketch to building the systems, stories, and strategies that drive growth. I don’t just show up with ideas. I lead with action, craft real clarity, and deliver results that scale.

Founding Spirit: Black Cat Productions

I started my career not by joining a company, but by starting one. As founder of Black Cat Productions, I built an experiential agency from the ground up, delivering activations for brands like Nike and Microsoft. I didn’t just lead creative, I owned the business end-to-end: from strategy to staffing, delivery to profitability.

That entrepreneurial DNA fuels every role I take on.

Brand Building at Rivian: Retail to Commercial

At Rivian, I joined during the early launch window and was tasked with building the brand experience before the first vehicle hit the road.
During the chaos of COVID, I:

Designed and launched Rivian’s first mobile retail experiences. From outdoor test-drive events to temporary branded installations

Collaborated across product, retail, and customer teams to create a cohesive ownership journey
Developed the fleet/commercial B2B marketing framework, including segmentation, product messaging, website content, and lead gen campaigns that drove high-quality pipeline pre-IPO
Helped define the customer decision journey for both consumer and enterprise audiences, unifying the voice of a brand that was still being born

It was messy, fast, and ambitious. The kind of challenge I live for. Building from scratch, aligning cross-functional teams, and translating a powerful product vision into a compelling customer experience.

What I Bring

I’m the leader you call when you need both strategy and execution. I help founders and teams get clear, go fast, and stay aligned. I know how to:

Build marketing from ideas and inspiration to GTM and launch plans
Turn insights into content, campaigns, and community
Create systems that scale without slowing down
Partner cross-functionally without losing momentum

Whether it’s press, product marketing, thought leadership, social, or sales enablement, I make sure brand and business are always rowing in the same direction.