→ BRAND · GROWTH · EXPERIENCE
Build before the market
decides for you.
Project 5 works with founders at the edge of their next stage, when growth is coming and clarity can't wait. We build the brand, the strategy, and the systems that hold.
See the work →
3→1
Brand, growth, and experience, unified under one strategy
Pre-scale
We come in before the market pressure forces shortcuts
Seed → A
Working alongside founders from first round through growth
CHANNEL STRATEGY
•
GROWTH MARKETING
•
DIGITAL FUNNELS
•
BRAND ARCHITECTURE
•
BRAND STRATEGY
•
BRAND ECOSYSTEMS
•
EXPERIENCE DESIGN
•
NARRATIVE VOICE
CHANNEL STRATEGY • GROWTH MARKETING • DIGITAL FUNNELS • BRAND ARCHITECTURE • BRAND STRATEGY • BRAND ECOSYSTEMS • EXPERIENCE DESIGN • NARRATIVE VOICE
"Most founders hire us for marketing. What they actually need is clarity. We start there, then build everything else."
There's a moment every growing company hits, when the product is real, the interest is there, and the pressure to move fast starts to outpace the clarity of who you are. That's when shortcuts happen. That's when brands drift.
Project 5 works with founders at exactly that moment. We get clear first. Then we build the brand, the growth systems, and the experiences that make growth compound instead of compound the noise.
HOW WE WORK →
→ WHAT WE DO
Three disciplines.
One direction.
01
Brand Strategy
Positioning, narrative, and brand architecture that gives your company a clear point of view, one that holds up in a pitch room, on a homepage, and in a sales conversation.
POSITIONING
NARRATIVE
ARCHITECTURE
02
Growth Marketing
Demand systems, digital funnels, and channel strategy built on the brand foundation, so every marketing dollar works in the same direction.
DEMAND SYSTEMS
FUNNELS
CHANNEL
03
Experience & Community
Events, retail, experiential, and brand ecosystems that make the brand tangible, turning customers into advocates and moments into momentum.
EVENTS
RETAIL
ECOSYSTEM
→ WORK
Built in the
real world.
Every engagement starts before the pressure peaks. Here's what that looks like in practice.
CONNECTIVITY • PRE-SEED TO SERIES A
Building Conekt’s brand before the market could define it
Ground zero to a full brand system, website, and internal cultural guide, in 6 months, ahead of their seed round.
READ→
DM VANS • FROM START-UP TO NATIONAL BRAND
DEFINING A BRAND LIVES UP TO THE QUALITY OF THE PRODUCT
Coming soon - Different category, same principle, clarity drives momentum
READ→
→ HOW WE WORK
Clarity first.
Then everything else.
01 - Discover
Find the signal
We start by listening, to the founder, the team, the market, and the gaps between what a company says and what it means. The real story is always already there.
02 - Define
Get clear
Position, narrative, and point of view, defined clearly enough that everyone in the company can repeat them without a slide deck.
03 - Build
Make it real
Identity, website, growth systems, experiences. Built on the foundation, in sequence. No shortcuts that have to be undone later.
04 - Grow
Scale with it
We stay embedded through the growth stage, so the brand holds, the systems compound, and clarity doesn't get left behind.
→ ABOUT
I’ve sat on both sides of the table.
Founder and strategist.
Project 5 is built on the belief that the best brand work happens before the pressure peaks, when there's still room to get it right.
I work directly with founders and CEOs as an embedded strategic partner, not an agency relationship, not a deliverables-and-out engagement. I'm in the room when the decisions happen, and I stay through the growth.
My background spans brand strategy, growth marketing, and experiential, which means I can see how a positioning decision flows through to a demand system flows through to an event experience. The whole arc, not just one layer.
→ COMPANIES WE’VE WORKED WITH
Conekt.ai
RIVIAN
DM Vans
→ LET’S TALK
Growth is coming.
Is the brand ready?
If you're a founder approaching your next stage and the brand hasn't kept up — that's the conversation to have. Early is better