→ BRAND · GROWTH · EXPERIENCE
Build before the market
decides for you.
Project 5 works with founders and business leaders at the edge of their next stage, when growth is coming and clarity can't wait. We build the brand, the strategy, and the systems that support growth.
See the work →
3→1
Brand, growth, and experience, unified under one strategy
Pre-scale
We come in before the market pressure forces shortcuts
Seed → A
Working alongside founders from first round through growth
Clarity is where we start. Direction is what we build. Momentum is what follows.
"Most founders hire us for marketing. What they actually need is clarity. We start there, then build everything else."
There's a moment every growing company hits, when the product is real, the interest is there, and the pressure to move fast starts to outpace the clarity of who you are. That's when shortcuts happen. That's when brands drift.
Project 5 works with founders at exactly that moment. We get clear first. Then we build the brand, the growth systems, and the experiences that make growth compound instead of compound the noise.
HOW WE WORK →
→ WHAT WE DO
Three disciplines.
One direction.
01
Brand Strategy
Positioning, narrative, and brand architecture that gives your company a clear point of view, one that holds up in a pitch room, on a homepage, and in a sales conversation.
NARRATIVE
POSITIONING
ARCHITECTURE
02
Growth Marketing
Demand systems, digital funnels, and channel strategy built on the brand foundation, so every marketing dollar works in the same direction.
DEMAND SYSTEMS
CHANNEL
FUNNELS
03
Experience & Community
Events, retail, experiential, and brand ecosystems that make the brand tangible, turning customers into advocates and moments into momentum.
RETAIL
EVENTS
ECOSYSTEM
→ WORK
Built in the
real world.
Every engagement starts before the pressure peaks. Here's what that looks like in practice.
CONNECTIVITY • PRE-SEED TO SERIES A
Building Conekt’s brand before the market could define it
Ground zero to a full brand system, website, and internal cultural guide, in 6 months, ahead of their seed round.
READ→
DM VANS • FROM START-UP TO NATIONAL BRAND
DEFINING A BRAND LIVES UP TO THE QUALITY OF THE PRODUCT
Coming soon - Different category, same principle, clarity drives momentum
READ→
Clarity first.
Then everything else.
→ HOW WE WORK
Find the signal
We start by listening, to the founder, the team, the market, and the gaps between what a company says and what it means. The real story is always already there.
01 - Discover
Get clear
Position, narrative, and point of view, defined clearly enough that everyone in the company can repeat them without a slide deck.
02 - Define
Make it real
Identity, website, growth systems, experiences. Built on the foundation, in sequence. No shortcuts that have to be undone later.
03 - Build
Scale with it
We stay embedded through the growth stage, so the brand holds, the systems compound, and clarity doesn't get left behind.
04 - Grow
→ ABOUT
The outputs change. The work underneath doesn't.
Founder and strategist.
I do my best work when something is changing, something isn't working, or something needs to exist that doesn't yet.
The outputs have changed across my career — businesses, brands, teams, customer experiences, go-to-market strategies. But the work underneath them has remained remarkably consistent.
I see what is missing. I connect dots that aren't always obvious. I bring the right people together. I create direction. And then I help move things forward.
Marketing is one of the tools I know how to use well. It's not how I define myself.
→ COMPANIES WE’VE WORKED WITH
RIVIAN
DM Vans
→ LET’S TALK
If you're a founder approaching your next stage and the brand hasn't kept up — that's the conversation to have. Early is better